Stories & Heritage
OUR WORLD
From the founding of BACARDÍ in 1862 to the art of aged rum — discover the stories, people and passion behind the world's most awarded rum brand.
Our History
THE BACARDÍ STORY
In 1862, Don Facundo Bacardí Massó founded a small distillery in Santiago de Cuba. Discover how he created the smooth spirit the world now knows as BACARDÍ rum.
Craftsmanship
THE ANGEL'S SHARE
During ageing, a small portion of rum evaporates from the barrel each year — this is the Angel's Share. Discover why this loss is essential to creating exceptional aged rum.
Craftsmanship
THE ART OF AGED RUM
Ageing transforms rum from a clear distillate into a complex, nuanced spirit. Discover how BACARDÍ's master blenders craft the Reserva range.
Editorial
CELEBRATING 70 YEARS OF THE PIÑA COLADA
Seven decades after its creation, the Piña Colada is more popular than ever. Discover the story behind the world's most iconic tropical cocktail.
Heritage
THE WORLD'S MOST AWARDED RUM
BACARDÍ has been winning awards for quality and innovation since 1876. Discover the story behind the world's most decorated rum brand.
Sustainability
BIODIVERSITY AT BACARDÍ
BACARDÍ is committed to protecting the natural world that makes our rum possible. Discover our biodiversity initiatives across our global operations.