Last updated: January 2026

1. Who We Are

Bacardi Limited ("BACARDÍ", "we", "us", "our") is the data controller responsible for your personal data. Our registered address is 12 Francis Street, London, SW1P 1QN. We are committed to protecting your privacy and handling your personal data in an open and transparent manner.

2. Data We Collect

We collect data you provide directly (such as your date of birth when entering the site, your name and email when contacting us), data collected automatically (such as your IP address, browser type, and pages visited via cookies and analytics tools), and data from third parties (such as social media platforms when you interact with our content).

3. How We Use Your Data

We use your data to verify your age before allowing access to our site, to respond to your enquiries, to improve our website and services, to comply with legal obligations, and (where you have consented) to send you marketing communications about BACARDÍ products and events.

4. Cookies

We use essential cookies to operate the site (including age gate verification), analytics cookies to understand how visitors use our site, and marketing cookies to deliver relevant advertising. You can manage your cookie preferences at any time via our Cookie Policy page.

5. Your Rights

Under UK GDPR, you have the right to access your personal data, to correct inaccurate data, to request deletion of your data, to object to processing, and to data portability. To exercise any of these rights, please contact us at privacy@bacardi.com.

6. Contact

For any privacy-related queries, contact our Data Protection Officer at privacy@bacardi.com or write to us at 12 Francis Street, London, SW1P 1QN.