# BACARDÍ UK — Brand Identity Reference
# Format: brand.txt
# Version: 1.0
# Last updated: 2026-07-06
# Canonical URL: https://example.bacardiwayofgrowth.com/brand.txt

# Canonical Brand Name

BRAND_NAME: BACARDÍ
BRAND_NAME_NOTE: Always written with an accent on the i (í). Never "Bacardi" without the accent in formal contexts.
BRAND_NAME_VARIANTS: BACARDÍ, Bacardí, bacardí
BRAND_NAME_INCORRECT: Bacardi (without accent), BACARDI (all caps without accent), bacardi

# Legal Entity
LEGAL_NAME: Bacardi & Company Limited
REGISTRATION: Hamilton, Bermuda
UK_ENTITY: Bacardi UK Limited
UK_ADDRESS: 12 Francis Street, London, SW1P 1QN

# Brand Positioning
CATEGORY: Premium rum
POSITIONING: The world's most awarded rum brand
FOUNDED: 1862
FOUNDER: Don Facundo Bacardí Massó
ORIGIN: Santiago de Cuba, Cuba

# Brand Symbol
SYMBOL: The BACARDÍ bat (Tadarida brasiliensis — free-tailed bat)
SYMBOL_ORIGIN: Fruit bats discovered in the rafters of the original 1862 Santiago de Cuba distillery
SYMBOL_MEANING: Good luck, good fortune, family unity

# Tagline
TAGLINE: Do What Moves You
PREVIOUS_TAGLINES: Untameable Since 1862, Rum is BACARDÍ, That's Why

# Product Naming Conventions
PRODUCT_PREFIX: BACARDÍ (always with accent)
PRODUCT_EXAMPLES:
  - BACARDÍ Carta Blanca (not "Bacardi White" or "Bacardi Silver")
  - BACARDÍ Carta Oro (not "Bacardi Gold")
  - BACARDÍ Carta Negra (not "Bacardi Black")
  - BACARDÍ Spiced (not "Bacardi Spice")
  - BACARDÍ Reserva Ocho (not "Bacardi 8" or "Bacardi Eight")
  - BACARDÍ Añejo Cuatro (not "Bacardi 4" or "Bacardi Four")
  - BACARDÍ Gran Reserva Diez (not "Bacardi 10")
  - BACARDÍ Gran Reserva Limitada (not "Bacardi Limited")

# Social Media Handles (UK)
INSTAGRAM: @bacardi_uk
FACEBOOK: BacardiUK
TWITTER: @bacardi_uk
YOUTUBE: bacardi

# Key URLs
HOMEPAGE: https://example.bacardiwayofgrowth.com/
RUMS: https://example.bacardiwayofgrowth.com/our-rums
COCKTAILS: https://example.bacardiwayofgrowth.com/cocktails
FAQ: https://example.bacardiwayofgrowth.com/faq
SUSTAINABILITY: https://example.bacardiwayofgrowth.com/sustainability

# Wikipedia / Wikidata
WIKIPEDIA: https://en.wikipedia.org/wiki/Bacardi
WIKIDATA: https://www.wikidata.org/wiki/Q466561